We still remember the news where Reggie Fils-Aime assured sufficient Wii in stock during Christmas. All stores had Wii in stock and most of them even sold out in discounts. Video game industry was at boom when the whole world was facing financial disorder. Most stores accepted that many customers were in looking for the Wii and Wii Fit. It was mandatory for all stores to keep Wii in stock. However some missed out.
In US, Circuit City has announced a huge discount where Xbox360, PS3 and Nintendo Wii are sold for just $9.99. Moreover most games are exclusively new and none of the old stocks are taken out in this sale. On discussing with the store person he said that the sale has started because they understand that people are still in a rush to get their video games. Hence those who could not get their hands on it during Christmas holidays can come in now and get it at a cheaper price. This time since shopping season is over so they have assured that they have sufficient Wii n stock. Even stores like Toys R Us are coming out with same offers.
Sales report indicates that video game industry this time has gained profit compared to 2007. There was an increase in sale for 23 percent. ERA agrees that this time people are looking for family oriented games that bind families together. Stores which did not have Wii in stock did not make many sales. Hence most stores tried hard to keep Wii on their shelves as long as they can.